{"id":1339,"date":"2020-06-22T13:15:14","date_gmt":"2020-06-22T20:15:14","guid":{"rendered":"https:\/\/www.affiliate2day.com\/blog\/?p=1339"},"modified":"2024-10-02T05:39:32","modified_gmt":"2024-10-02T12:39:32","slug":"three-hacks-for-improving-email-opening-rates-for-your-dating-offers","status":"publish","type":"post","link":"https:\/\/www.affiliate2day.com\/blog\/three-hacks-for-improving-email-opening-rates-for-your-dating-offers\/","title":{"rendered":"Three Hacks for Improving Email Opening Rates for Your Dating Offers"},"content":{"rendered":"\n<p>If you\u2019re working with pay per lead dating affiliate programs, <a href=\"https:\/\/www.affiliate2day.com\/blog\/email-marketing-online-dating-affiliate\">email marketing<\/a> can be one of the most profitable sources of traffic. It\u2019s the ultimate way to get your dating offers seen by people who are interested in seeing them. And if people are interested, they\u2019re more likely to click those pay per sale links. The difficulty lies in fashioning your email content. How can you optimize your emails to gain the maximum open rate?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Three Hacks to Improve Your Dating Offer Email Opening Rates<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Attention-grabbing subjects<\/h3>\n\n\n\n<p>We all know what it\u2019s like. We do it daily. Open our inbox, see the reams of emails waiting\u2026 Then judiciously select and delete the dross. It might be from a company we deliberately signed up to. It may be from someone whose emails we frequently read. But if the subject header is dull, unappealing, or says something that we\u2019ve seen a hundred times before, we hit delete without a pang of conscience. Because who has time to read every email? So, what\u2019s the solution? You research your audience and you send them subjects that they will respond to.<\/p>\n\n\n\n<p>More easily said than done? Of course! But it <em>can be done<\/em> and here\u2019s how:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Do:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Select headlines that might teach something: how to\u2026 what I\u2019ve learned from\u2026 everything you need to know about\u2026<\/li><li>Choose headlines that promise humour: \u2018My 10 most embarrassing online dating experiences\u2019. \u2018I accidentally sent this selfie to my first online hook-up\u2026\u2019<\/li><li>Ask questions: Have you ever..?<\/li><li>Use lists: \u2018The top five mistakes made by online daters.\u2019 \u2018Three new dating offers from online platforms.\u2019<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Don\u2019t:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Use sales-related subject lines. If someone has signed up to hear from you, they don\u2019t need to be persuaded by salesy talk.<\/li><li>Don\u2019t use promotional language. Spam bots are set up to capture anything that looks like a scam. So, avoid headers that include triggers, such as; free, sale, win, cash, unless you want your messages to end up in the <a href=\"https:\/\/www.affiliate2day.com\/blog\/avoid-spam-folder-using-email-marketing-affiliate-program-work\">spam folder<\/a>.<\/li><\/ul>\n\n\n\n<p>Just remember \u2013 you also need to deliver what your subject lines promise. So, you need to make the content to match if you want to win that dating traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Split test<\/h3>\n\n\n\n<p>We\u2019ve talked about this quite a lot on here before. But <a href=\"https:\/\/neilpatel.com\/blog\/ab-testing-email-campaigns\/\">split testing<\/a>, or A\/B testing, is one of the best ways to get the results you need from your email marketing campaigns. When you\u2019re working with any affiliate program, your income depends upon your ability to get your links clicked. And to do that, you need to deliver content and CTAs (call to action) that your target audience responds to. Now, you might be bursting with incredible ideas to make this happen. But you\u2019ll never know if you\u2019re getting the best results you can if you don\u2019t test them.<\/p>\n\n\n\n<p>The most important thing for you to test if you want to improve your open rate is your subject headers. But you can \u2013 and should \u2013 test other areas too, if you want to get the best conversion rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Things to test in email marketing:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Formatting<\/li><li>HTML or plain text \u2013 HTML is more frequently picked up by spam bots, takes longer to open and can\u2019t always be easily read on all platforms. But it does look prettier. So, you need to find out which option your readers prefer.<\/li><li>Imagery<\/li><li>Personalization \u2013 Do your readers respond better to a generic welcome, a relaxed first-name approach, or something more formal?<\/li><li>Content type<\/li><li>The form of your dating offers \u2013 do they prefer a subtle or more obvious approach?<\/li><li>CTAs<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Keep mobile in mind<\/h3>\n\n\n\n<p>There have been endless studies on this, and it\u2019s now widely agreed that at least 50% of people access their email on mobile devices. And yet, a significant number of senders still forget mobile formatting when creating emails. And you might be thinking here, that surely people will read the content anyway, even if it\u2019s not perfectly formatted. But <a href=\"https:\/\/uplandsoftware.com\/adestra\/\">Adestra<\/a> recently reported that more than 70% of emails that don\u2019t properly display on a mobile platform get deleted with three seconds of opening. Just think of all of that wasted potential.<\/p>\n\n\n\n<p>So, it\u2019s worth putting in the effort to make sure that your content is tailored to the mobile audience. As well as traditional desktop and laptop users. How can you do this?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep your subject headings short enough for mobile<\/li><li>Work on your email preview copy<\/li><\/ul>\n\n\n\n<p>If you look around any of the blogs relating to affiliate programs, you\u2019ll notice that they all value the power of email marketing. Whether you\u2019re looking for advice on promoting dating offers or baby products, they\u2019ll tell you to make an email marketing list. And to use it. But just like any other strategy, email marketing only holds value if you do it well. With these three hacks, you\u2019re already halfway there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re working with pay per lead dating affiliate programs, email marketing can be one of the most profitable sources of traffic. It\u2019s the ultimate way to get your dating offers seen by people who are interested in seeing them. And if people are interested, they\u2019re more likely to click those pay per sale links.<\/p>\n<p><a href=\"https:\/\/www.affiliate2day.com\/blog\/three-hacks-for-improving-email-opening-rates-for-your-dating-offers\/\" class=\"btn -gradient -bigger-x2\">Continue Reading<\/a><\/p>\n","protected":false},"author":8,"featured_media":1340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20,35,31],"class_list":["post-1339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marriage-agencies","tag-dating-affiliate","tag-dating-affiliate-offers","tag-dating-offers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Improving Email Opening Rates for Dating Offers - Affiliate2Day<\/title>\r\n<meta name=\"description\" content=\"If you\u2019re working with dating offers, email marketing can be a profitable source of traffic. How can you optimize your emails?\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.affiliate2day.com\/blog\/three-hacks-for-improving-email-opening-rates-for-your-dating-offers\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Improving Email Opening Rates for Dating Offers - Affiliate2Day\" \/>\r\n<meta property=\"og:description\" content=\"If you\u2019re working with dating offers, email marketing can be a profitable source of traffic. 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