{"id":1785,"date":"2023-01-30T06:36:30","date_gmt":"2023-01-30T14:36:30","guid":{"rendered":"https:\/\/www.affiliate2day.com\/blog\/?p=1785"},"modified":"2024-10-02T06:01:35","modified_gmt":"2024-10-02T13:01:35","slug":"social-selling-through-video-content-for-affiliate-program-members","status":"publish","type":"post","link":"https:\/\/www.affiliate2day.com\/blog\/social-selling-through-video-content-for-affiliate-program-members\/","title":{"rendered":"Social Selling Through Video Content for Affiliate Program Members"},"content":{"rendered":"\n

During the course of the last few years, video content has become one of the leading tools for affiliate program members. Having been shown to improve organic traffic from search<\/a> results by up to 157%, and improve click-through rates<\/a> by 65%, it features strongly in most affiliate\u2019s strategy. And nowhere more prominently than on social media. Whether Facebook, Instagram, TikTok, or YouTube, social selling through video is set to be one of the biggest trends of 2023.<\/p>\n\n\n\n

But why is it so effective?<\/p>\n\n\n\n

How to Make Social Selling Video Content for Affiliate Program Work?<\/h2>\n\n\n\n

Be natural<\/h3>\n\n\n\n

When you first start creating video content<\/a>, it\u2019s tempting to try and look as polished and professional as possible. But while you definitely do need to focus on quality, most people prefer candid footage. The power of the internet as been to give \u2018real people\u2019 a voice. So, don\u2019t be too staged. Be yourself.  Present your dating offers \u2013 that\u2019s the point. But talk about them as if you were gossiping with a friend. Because that\u2019s what your audience will buy into.<\/p>\n\n\n\n

Keep it real<\/h3>\n\n\n\n

One of the easiest selling strategies for members of affiliate networks is to tell real stories. You can do this by talking about your own experiences. You can invite and interview followers who have used your affiliate program\u2019s products or services. Or you can invite user generated content<\/a>.  Either way, reality sells. And it doesn\u2019t cost a lot of money. So, use it.<\/p>\n\n\n\n

Don\u2019t worry about expensive equipment <\/h3>\n\n\n\n

You no longer need tonnes of specialist equipment to post videos online. If you have a smartphone that is less than three years old, you can create video of a high enough quality. And this goes back to the point of connecting with real people. If you want to add titles and music and special effects, you can. In fact, most smartphones can do this. But most viewers aren\u2019t looking for a production when shopping. They\u2019re looking for an honest opinion. And this is particularly true if you\u2019re working in a niche like dating. There is a lot of competition for dating traffic. The honest, relatable voice that can guide the viewer through their experiences will make the most conversions.<\/p>\n\n\n\n

Think about sound quality<\/h3>\n\n\n\n

That being said, while your equipment doesn\u2019t matter, your quality does. An iPhone \u2013 or similar \u2013 can produce perfect video footage. But you need to make sure that you\u2019re recording somewhere that you can be heard. So, while you might have an incredible idea for recording in the street, make sure that it doesn\u2019t impact your audio. OR, alternatively\u2026<\/p>\n\n\n\n

Go silent<\/h3>\n\n\n\n

Our phones go wherever we do. This means, that we can often find ourselves mindlessly scrolling in public spaces. We don\u2019t always want what we\u2019re viewing to be broadcast to everyone around us. Silent content \u2013 with or without subtitles \u2013 is becoming increasingly popular. It\u2019s possible to make a completely beautiful silent film. And still engage viewers. And convert affiliate program sales.<\/p>\n\n\n\n

Why does social selling through video work?<\/h2>\n\n\n\n