{"id":820,"date":"2018-07-10T11:23:29","date_gmt":"2018-07-10T18:23:29","guid":{"rendered":"https:\/\/www.affiliate2day.com\/blog\/?p=820"},"modified":"2018-10-31T05:45:32","modified_gmt":"2018-10-31T12:45:32","slug":"using-facebook-ads-to-increase-dating-traffic","status":"publish","type":"post","link":"https:\/\/www.affiliate2day.com\/blog\/using-facebook-ads-to-increase-dating-traffic\/","title":{"rendered":"Using Facebook Ads to Increase Dating Traffic"},"content":{"rendered":"

A lot of people begin working with a dating affiliate network<\/a> as a \u2018zero cost\u2019 money-making enterprise. They have their website. They have their products or services. An online affiliate program presents the opportunity for just another passive income stream. And that\u2019s great, it can work, providing a small trickle of cash for nothing. But, there\u2019s an old adage that says, \u2018you\u2019ve got to spend money to make money.\u2019 And more and more affiliate marketers are discovering the truth of that. A small investment in social media ads can multiply your dating traffic by one hundred-fold. More, if you\u2019re clever about it. And, if you\u2019re really clever, you can convert that traffic into sales.<\/p>\n

So, how can you use Facebook ads\u00a0<\/a>to increase your traffic and sales?<\/p>\n

Focus on the reason behind your campaign<\/h3>\n

Facebook ad campaigns are created for all sorts of reasons. For some, just being seen, or increasing followers is enough. You, however, are working with a very specific set of goals in mind: increasing dating traffic so that you can increase your affiliate conversion rates \u2013 and your income. You can either do this by creating a sales funnel back via your website, or promoting your affiliate product\/service\/brand on the ad. So, consider your objective carefully, then focus on it.<\/p>\n

Remember your target audience<\/h3>\n

One of the real beauties of using Facebook ads to increase your earnings is that it gives you super control over niche targeting. You\u2019re not going to get much dating traffic from 16-year-old girls, and not all dating sites appeal to the same demographic. Equally, some people within your demographic never engage with ads. Narrowing your demographic and using behavioural targeting allows you to get the biggest possible bang from your advertising buck. Flex targeting enhances this further, allowing you to stipulate the behaviours of those you\u2019re targeting. So, you could say: male, 35-55, single, who has shown an interest in dating and\/or has responded to ads. Just as an example.<\/p>\n

Pay attention to your choice of images<\/h3>\n

For most people, it\u2019s the image on an ad that first catches the eye. So, if you\u2019re looking to increase dating traffic or highlight your affiliate program\u2019s dating offers you need to choose an image that will appeal to your target demographic. Try to make it something a little bit different from the norm, but still inline with your message. Most dating ads rely on the heart motif. While this can work, as it\u2019s immediately clear what you\u2019re promoting, it\u2019s now so stale that it\u2019s unlikely to trigger curiosity. Making people laugh is great hook, worth trying. Spending time to refine your image selection can be a good investment.<\/p>\n

Create clear, clever copy<\/h3>\n

The humour hook is equally useful when it comes to copy. But the most important part of ad copywriting for increasing dating traffic is to clearly and concisely deliver the benefits of the service you\u2019re promoting. Think of a killer headline which compliments your picture. Then, fill in the blanks with benefits. Make sure that anyone who views the ad on Facebook can see exactly how good\/different\/unique\/necessary the service you\u2019re promoting is.<\/p>\n

Test, test, test\u2026<\/h3>\n

As with all forms of marketing, the best way to find success is to test the efficacy of your ad. Running split tests<\/a>\u00a0by either creating three or four different ads, or altering your target audience for a mini\/lower budget campaign before investing in a full launch will let you know whether your ad is likely to be a winner. If there is no clear winner, you\u2019ve been given a chance to try again before you blow your budget.<\/p>\n

Happy marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of people begin working with a dating affiliate network as a \u2018zero cost\u2019 money-making enterprise. They have their website. They have their products or services. An online affiliate program presents the opportunity for just another passive income stream. And that\u2019s great, it can work, providing a small trickle of cash for nothing. But,<\/p>\n

Continue Reading<\/a><\/p>\n","protected":false},"author":8,"featured_media":824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marriage-agencies"],"yoast_head":"\r\nUsing Facebook Ads to Increase Dating Traffic - Affiliate2Day<\/title>\r\n<meta name=\"description\" content=\"An affiliate program presents the opportunity for the passive income stream. 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