What Is a Pay Per Signup Dating Site and How Does It Work?
If you’ve looked into affiliate marketing, you’ve likely come across the term “pay per signup” (PPS). It’s particularly common in dating affiliate programs. But what does it really mean? And how does it work in the context of dating sites?
Today, we’re going to go back to basics and break down what a pay per signup dating site is. How you can make money with them. And what you need to know to get started.
Everything You Need to Know About Pay Per Sign Up Dating Sites
What is a pay per signup dating site?
A pay per signup dating site is a platform that pays affiliates every time they refer a user who completes a free or paid registration. Unlike traditional affiliate models that require a sale or subscription, this model rewards marketers simply for getting someone to sign up. Usually with an email address and a few basic profile details.
In short: You drive traffic to the dating site, a visitor signs up, and you get paid.
How does the PPS affiliate model work?
The pay per signup affiliate program model is pretty easy to understand.
- You start by joining an affiliate network or program. You can either join an affiliate program run by a direct advertiser or work with a larger network.
- Next, it’s time to start promoting the dating site. This could be through a blog, YouTube channel, social media ads, email marketing, SEO, or even native advertising. Your goal is to get people to click on your affiliate link.
- When a user signs up through your link – often by just providing an email address and creating a profile – it counts as a conversion.
- Once your conversion has been verified, you’ll earn the commission agreed when you joined the affiliate program.
Why do dating sites pay for signups?
Dating sites are always looking to grow their user base. Even if a user signs up for free, they add value to the platform in a range of different ways:
- Increasing user activity and engagement
- Making the site look more populated – which attracts more users
- Providing upsell opportunities, such as premium subscriptions, paid messages
- Allowing the site to monetize through ads or partner networks
In other words, every signup is a potential long-term customer, and platforms are willing to pay affiliates to bring them in.
The pros and cons of pay per signup dating offers
Pros:
- Getting someone to sign up to a service is much easier than getting them to spend money. So, you’re much more likely to build conversions.
- Because of this, PPS is a great model for beginners. Giving you the chance to find your feet and learn your trade before you move on to pay-per-sale models.
- PPS is also very scalable. If your first campaign works on one platform, you can easily build your strategy to attract dating traffic from other areas. Allowing you to generate a lot of conversions, quickly.
Cons:
- PPS affiliate models typically offer lower payouts than sale-based models.
- Dating is a highly competitive niche, so it may take you time to find an ad format that works. But once you find the right voice, it can be hugely profitable.
- You can’t try to fake it. Many have tried and failed, but almost all affiliate programs have fraud detection in place. So, fake signups can get your account flagged and your earnings revoked.
How can you make a success of working with a pay per sign-up dating affiliate?
The best thing you can do to make a success of your PPS dating venture is to think before you act. Spend time working on the details before putting out your first campaign. That means, finding the right target niche. While the mainstream dating market is saturated, the more niche areas – Christian dating, senior dating, overseas dating – hold huge potential.
You can also make the most of tools, such as geo-targeting, to match offers with location-specific campaigns.
It’s also really important to split test landing pages and content to see what drives more signups. And to track everything using affiliate-friendly tools like Voluum, Bemob, or RedTrack.
The pay per signup model is a great entry point for affiliate marketers looking to monetize dating traffic. It offers a simple way to earn commission without requiring users to spend money upfront. While the individual payouts might seem small, the potential volume is huge, especially if you tap into niche audiences. So, if you’re just getting started in the dating affiliate world, PPS programs can be a smart way to learn the ropes while building a steady income stream.