Is ChatGPT Marketing Effective for Dating Offers?

If you work with an affiliate program, you’ll probably already know that artificial intelligence (AI) is changing a huge amount of what members do. You can use it for ideation, copy creation, image production – even voice-overs and videos. You may use it in your blog writing and other content creation. Or you might find it most useful for research and data analysis, assessing which options are best for promoting your dating offers. The one thing it hasn’t been useful for so far is as a marketing platform. But rumour has it that this is about to change. So, what everyone wants to know is: Is ChatGPT marketing happening? Here’s what we know.

What Do We Currently Know About ChatGPT’s Potential for Promoting Dating Offers?

Does ChatGPT Marketing exist?

Right now, the answer is no. There is no such thing as ChatGPT Marketing. There are no ads on the platform. It’s simply a creative tool. But with more than 700 million weekly users, the platform could be missing a golden opportunity. And the Chief Financial Officer of OpenAI, the company behind ChatGPT, recently stated that they’re actively exploring advertising for non-paying users.

So, the question is, if that happens, could ChatGPT become a new advertising platform for affiliate program members? And would it be suited to promoting dating offers?

A new source of dating traffic?

Now, the thing to remember is that if this happens – and we really can’t be sure that it will – ChatGPT will be unlike all the other platforms out there. Why? Because users aren’t passively scrolling, as they do in social media. They are active. Asking questions, looking for solutions, trying to solve problems. Of course, many are just playing – experimenting with turning pictures of their pets into cartoons, or making short stories for their kids. But most of them are already highly engaged, which means that they’ll be a lot more willing to look at your suggestions. This could be a very good thing for online dating affiliate members.

What could ChatGPT marketing look like?

We have to stress again here: this is entirely guesswork. But there have been some hints about how OpenAI could integrate ads within ChatGPT. One possibility is that ads could appear as ‘sponsored’ answers to user queries. Like other platforms, ads could be strategically placed according to user behavior or intent. Or there might be product or service recommendations integrated into chats. This may mean that advertising is only suited to certain types of products or advertisers. But there may still be options for affiliate program members to take advantage.

How can you prepare for the potential of ChatGPT marketing?

The simple answer here is that you can’t really prepare because we don’t know if it’s even going to happen. And if it does happen, it’s likely to be something entirely new. However, what we do know is that authority sites with strong SEO that are already well-ranked with other search engines, stand a better chance of being referenced on ChatGPT as it is. So, if you want to take advantage of any future potential advertising, you could benefit from the following steps:

• Built trust and authority in your site. The more you’re trusted, the more likely you are to be used as a source.
• Create structured content. The easier it is for AI to understand your content, the more likely it is to be referenced. An SEO audit can also help with that.

What does this mean for online dating affiliates?

If you are currently promoting dating offers, this could hold a lot of potential for you. Because there are plenty of people out there already asking ChatGPT for dating-related advice. “Best dating sites for over 40”, “How to meet singles in [city]”, “Dating apps that work for introverts”. These are all common questions and great entry points for you to promote your dating offers. You just need to prepare your content, so you’re ready for when the opportunity comes.

ChatGPT Marketing is currently just speculation. But if it happens, and most people think it likely that it will, it could hold so much potential for affiliate program members. So, start preparing your content and be ready to take advantage when this brand new marketing arena opens for business.