Can You Use Trendjacking for Pay Per Sale Affiliate Marketing
In the ever-evolving affiliate marketing space, it’s essential to stay ahead of the curve. Especially if you’re working with the pay per sale model. Your income relies upon not only attracting traffic, but converting. Trendjacking might just be your new favourite strategy for making that happen.
Understanding Trendjacking for Pay Per Sale Affiliate Program Work
What is trendjacking?
Trendjacking (or newsjacking) is the art of using viral or trending news, memes, or cultural moments to increase visibility, clicks, and engagement. Brands and affiliates alike use it to boost exposure. And when used strategically, it can drive high-intent traffic to your affiliate links. The benefit of this in pay per sale affiliate marketing, is that it can help you reach the right audience more quickly.
Why pay per sale is a good fit with trendjacking
With pay per sale affiliate programs, you’re rewarded only when a user buys after clicking your link. That makes it crucial to generate not just traffic, but targeted traffic with high buyer intent. If you’re geotargeting or working in niches like online dating, you can use trendjacking to grab attention and lead users directly to relevant dating offers.
How to use trendjacking for dating affiliate programs
1. Piggyback on pop culture moments
Imagine a new reality show or viral TikTok challenge involves dating drama or relationship advice. You can quickly create content like:
“Top 5 Dating Apps That Would Save the Couples on [Show Name]”
Add links to the dating affiliate programs you’re promoting. This positions your offer in a humorous or relatable way, increasing click-through and conversion potential.
2. Respond to relationship news
Celebrity breakups, engagement trends, or dating-related headlines make perfect opportunities. If a major celebrity couple splits, write a piece like:
“Just Got Dumped Like [Celebrity]? Here’s How to Get Back on the Market with These Top Dating Sites”
Then link to your best-converting dating offers. This is the ultimate click bait. And if your offer is compelling, you’ll generate conversions.
3. Use seasonal dating trends
Certain times of the year bring spikes in dating traffic. New Year’s resolutions, Valentine’s Day, cuffing season. These are great moments to trendjack with targeted content like:
“New Year, New Love: Best Dating Sites for 2025”
“Top 3 Dating Apps to Survive Cuffing Season”
Include your pay per sale affiliate links to capitalise on increased seasonal interest in romance and connection.
4. Use the visual pulling power of social media
Memes, reels, and TikTok posts are prime territory for trendjacking. If a dating-related meme is going viral, you can join in with your own version. Just don’t forget to add your affiliate link in the bio or description.
Remember to stay authentic
While trendjacking can be powerful, it’s still important to stay true to the voice and brand you’ve cultivated. So, while it’s tempting, avoid jumping on the coattails of sensitive or tragic events. Keep it light, fun, and aligned with the values of your brand or blog. Focus on the trends and content that will appeal to your user personas. And always disclose your use of affiliate links clearly. This is particularly important if you’re posting on platforms like Instagram, TikTok, or YouTube.
If you’re working with dating affiliate programs and struggling to get attention in a crowded niche, trendjacking can be useful. It offers a creative, fast-moving way to stand out. But the key is to be timely, relevant, and aligned with your audience’s intent. With the right approach, trendjacking can turn a trending topic into a profitable moment. Especially for those working with pay per sale dating affiliate programs.