Online dating statistics
The online dating industry is dynamic and fast growing. In the US only the market has an estimated value of 2.5 billion dollars. With this huge market to tap from, affiliate markets have found it lucrative to promote websites in this industry since they are better paying. Around 124 million people are single in the US, and the number is growing by the day. On average a single person uses up to $234 a year on dating site with affiliate marketers earning in excess of $50,000 a year on affiliate commissions. Around 20% of the current stable long-term relations are said to have started online either in dating websites or on social media sites. People are deviating from the traditional methods of looking for a partner and opting for modern ways of doing the same. That means that the industry is fast growing at around 2% per year.
What to look for in dating offers sites
These are some of the factors you should look for in dating offers websites. However, your search should not only be limited to these but rather should be as broad as possible.
As an affiliate marketer, you should be concerned with how much commission are you getting per lead? After all, you are in affiliate marketing business for the money. Most websites will pay commissions according to percentages per sale or fixed amounts per lead. Some websites will pay up to 75% per commission sale or up to $25 per successful lead. You should look for a website with high in affiliate commissions or even percentages per sale.
As an affiliate marketer, you should be aware that all search engines and especially Google love websites which are authoritative and command page and domain authority. Similarly, they also hate websites whose affiliates wait to reap huge returns with minimal or no effort at all. When looking for a dating offer website to promote, you should go for one with page and domain authority as well as authoritative content. You will not encounter problems promoting such a website since Google, and other search engines are already in love with it. You should also do a keyword background check before deciding on a website to promote. Familiarize yourself with the optimized keyword density and difficulty. If the optimized words are among the most searched and the keyword rank for the same is high, then you will not encounter too much competition promoting such a website.
Sub categories and niches
Dating offers is a broad area with different subcategories. These include and not limited to;
- Gender (Male and Female)
- Job categories
- Sexual orientation
- Usage (short-term relationships, long-term relationships)
Affiliate2Day has a choice of different dating websites that affiliate marketers can promote to fit the niche and category they want.