Case Studies
How I Generated 500 Leads in 30 Days with a 7.6% Conversion Rate Using Instagram
📈 Check out the case study provided by our affiliate. Offer: behappy2day.com
Platform: Instagram
Niche: Dating
Leads Generated: 500+
Conversion Rate: 7.6%
Timeframe: 1 Month
Offer Type: International Dating CPL + Sales KPI of min. 2%
🎯 Objective
My goal was to generate high-quality leads for a dating affiliate program using only Instagram as a traffic source. I focused on engagement-first content to build trust, followed by a soft-sell strategy that converted effectively.
🔧 Strategy Breakdown
1. Niche Positioning: Emotion + Aspiration
I didn’t just promote dating apps—I promoted connection, adventure, and the dream of romance abroad. The account was built around themes like:
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"Find Love Abroad 💌"
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"Real Stories of Long-Distance Relationships 🌍"
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"Dating Tips from Expats & Travelers"
2. Content Pillars
I followed a content plan that focused on value, emotion, and conversion:
| Day Type | Content Type | CTA |
|---|---|---|
| 3x/week | Viral Reels (funny or emotional) | Link in bio to dating story/offer |
| 2x/week | Carousels with dating tips | CTA in last slide + link in bio |
| 2x/week | Real screenshots & testimonials | Story highlights w/ affiliate link |
3. Story Funnels
Instagram Stories became my secret weapon. I used:
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Polls: “Would you date someone from another country?”
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Quizzes: “What kind of international partner suits you?”
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Countdowns to "new matches" or “live events”
Each engagement tool funneled viewers into the DMs or link in bio, where I tracked clicks and sent pre-landers.
4. Affiliate Funnel Setup
I didn’t link directly to the offer. Instead:
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Link in bio → Pre-lander (short love story, FOMO elements, CTA to join)
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Pre-lander → Dating site signup
This method warmed up the user before they hit the offer page—boosting conversions dramatically.
🧠 Key Tools Used
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Canva – for branded carousels and Story design
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Linktree / Beacons – for organizing offers in bio
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Meta Insights – for audience tracking and post timing
💡 Lessons Learned
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Emotion beats logic in dating offers. Focus on storytelling, not features.
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Story views convert better than posts—don’t sleep on Stories!
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DMs are underrated: When people replied to Stories or polls, I sent custom messages and soft-sold the dating platform.
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Consistency builds trust: Even without ads, I built momentum through daily interaction.
💰 Results
| Metric | Result |
|---|---|
| Leads in 30 days | 503 |
| Sales conversions | 38 sales (7.6%) |
| Best-performing format | Story polls + countdown combo |
| Revenue model | CPL |
🚀 Final Tip
Don't just promote an offer—build a mini media brand around the idea of love. Make people feel something. The leads and conversions will follow.