We’ve talked before about using Facebook to find dating traffic for your website and affiliate program. It’s a great way to get started with targeted marketing, especially for newbies. Not everyone has the capital to invest in paid advertising, however. So, today we’re going to look at the free alternatives.
The thing with social media marketing is that it can provide an instant hit, but it doesn’t provide a sustainable one. With social ads, you’re going out there and seeking your audience, which means that there’s only a finite number people you can reach. What you really want, is for your audience to go out and find you. That way, you’re not limited to the reach of your advertising budget, you’re only limited to the number of people interested in dating offers – which is enormous.
How to Find Free Dating Traffic
There is one, very simple, very obvious way to find free traffic. Become a search-engine leader. Now, maybe that’s easier said than done. Not everyone can be at the top of Google’s charts. But, there are number of things that you can do to optimise your position.
OK, so we’re stating the obvious here, but having a killer website is the easiest way to get a high volume of traffic. And to do that, you just need to think about what you look for in a website. So:
- Ease of use
- Interesting content
- Appealing design
- Easy to read
Then think about the way that you use search engines. Most people ask questions. So, when you’re thinking of all your quirky, original content, make sure that you’re answering questions too. How to find love online? What are the safest ways to start an overseas relationship? How to use dating websites successfully? We’ll leave you to come up with the rest! But once you’ve found your dating traffic, it’s just a short step towards getting click throughs for your online affiliate program.
The premise here is exactly the same. The only difference is your chosen format. With YouTube videos people are looking for an authority. If you can persuade them that that’s you – ideally with a bit of humour, or entertainment value thrown in too – then you’re on to a winner.
How can you use YouTube to get people to follow your affiliate links, though? By getting them to subscribe to your channel and your mailing list. If they like you, they’ll do it willingly. Then, you just get to work with email marketing.
After a bit of a lull, podcasts are suddenly back, bang on trend, with 67million of them being listened to monthly. With people overdosing on screen time, a podcast provides information and entertainment without effort. If you can find something fresh to say on a regular basis, then you’ll keep listeners coming back for more. And once you’ve got them signed up for updates, you can again turn to email marketing to start feeding dating traffic through to your online affiliate program.
Each of these approaches relies on authority marketing. By making yourself THE go-to person on your subject (dating), then traffic will come to you. It takes a little time, which is why social media marketing is a good place to start, but once you’re established, then you’ll not need to pay for traffic again. And your affiliate program earnings will keep rolling in.