Geotargeting for Dating Offers: Why Country Matters
Working with an online dating affiliate can be hugely profitable. But only if you understand where your traffic is coming from and how much it’s worth. Whether you’re promoting pay-per-lead (PPL) or cost per action (CPA) offers, geotargeting is one of the biggest factors that impacts your earnings per click (EPC) and overall ROI. So, what is geotargeting? And how can you use it to maximize your earnings?
Why Geotargeting Matters when Promoting Dating Offers
What is geotargeting?
At a basic level, geotargeting is a digital marketing strategy that involves delivering content to users based on their geographic location. This can be segmented by country, city, region, or even zip code.
Why is geotargeting dating offers helpful?
There are multiple reasons geotargeting can be beneficial when you’re working with dating affiliate programs.
- You can show the right offer to the right audience, based on where they are.
- Geotargeting helps you to maximize your earnings by sending high-value traffic (from the US or UK, for example) to offers with higher payouts.
- It can help you to improve conversion rates by localizing landing pages, languages, and payment methods.
- And it can help you to avoid mistakes. Some dating networks only accept leads from specific countries due to legal or cultural reasons. So, why waste your budget advertising where you can gain no return?
How to use geotargeting to boost affiliate returns
Use geo-smart Links
Tools like CPV Lab, BeMob, or RedTrack allow you to automatically send traffic to different offers based on the visitor’s country.
Localize creatives and landing pages
You’re highly unlikely to convert a visitor into a sale if you’re speaking a different language. If a German user lands on an English language site, for example, you can only expect a bounce. Using translation tools or searching freelance platforms for local creatives can support the localization of your content.
Track EPC by country
Always segment your data by geolocation in your tracker. You might find that a low-paying country actually converts better due to lower competition. The data will always help you to make the right decisions.
Rotate offers based on country
Use smart links or rotators to A/B test multiple offers per geolocation. This can help you to see which gives you the best payout per click.
Be aware of compliance
Some countries have strict rules around adult/dating content. Especially in conservative regions. So, it’s always wise to check compliance guidelines before launching ads.
Whether you’re setting up your first online dating affiliate campaign or your 500th, geotargeting essentially helps you to get the most from your money. An amazing ad can earn you $5 or $0.05 depending on where it’s seen. By optimizing traffic with geotargeting, and testing and tracking your results, you can achieve the best possible performance. And earn the affiliate income you deserve.