Affiliate marketing offers opportunities galore for those who wish to generate an income from online marketing. High paying affiliate programs deliver the chance to move away from the drudgery of the rat race and day to day toil of a traditional nine to five job and reach for your dreams. However, not all affiliate programs are made equal and the stories of affiliates not earning money or finding that all of their efforts are wasted proliferate around the internet forums. The reasons for the majority of these stories is that they do not research the affiliate marketing program options in enough depth to make an informed decision and therefore end up promoting products and services without the benefit and advantages of affiliate networks, who are organisations that offer affiliate offers whilst offering security and protection to both affiliates and sellers.
Affiliate marketing for those who are unaware is a form of marketing in which an individual, the aforementioned affiliate, agrees to promote or market a product on behalf of a seller. This has several distinct advantages to both parties in reality. For the affiliate the necessity of creating a product, the relevant marketing material etc is not required, therefore the path to a potential online income is much easier in many ways. All that is required in terms of skillset is the ability to promote or market the relevant links which in turn are directed to the seller website, for which dependent upon the requested action, a commission is then paid. For the seller, the ability to promote a product can be a hindrance to product creation, which is overcome by setting up an affiliate scheme. That way the seller simply deals with product creation and the appropriate marketing material such as affiliate links, banners, adverts etc. leaving the sales and marketing to those who are able to promote the product in a quick and efficient manner, namely the affiliates.
When it comes to finding offers to promote as an affiliate, the benefits of an affiliate network is that they will have screened the sellers prior to accepting their products whilst also offering protection to both the affiliate and seller. This means that generally the quality or the products are very good, and the affiliate can be assured that the quality of the marketing material is also high, which is important as it is this element of the affiliate offer which determines in some ways the success of the promotion the affiliate undertakes. When it comes to payments, another advantage of using a network is that they may well provide payments via commission at certain times such as monthly or weekly payments, which makes funding elements of the promotion such as PPC (pay per click) campaigns much more affordable.
The benefit of working through a network is the security of the network itself, with many providing screening processes for the sellers, to ensure that the product lives up to its billing, and also that the company itself is able to adhere to its commitments.