How to Use Different Content Types for Dating Traffic

When you’re working with an affiliate program, it’s easy to fall into a content rut. You find a format that you’re comfortable with, and stick with it. It’s easy and it does the job. But using different types of content can extend your audience reach and help you to achieve better results. So, how can you use different content types to attract dating traffic?

Using Different Types of Content to Attract Dating Traffic

Why should you consider using different content types?

The main reason to try different types of content is that it allows you to appeal to different types of customer. And to reach a wider audience. While some people prefer to watch content as they scroll through social media, others like to read it. But creating different content types can also make things more interesting for you

What are the different types of content?

There are many different forms of content that you can use to attract dating traffic and promote dating offers.  The most commonly used for online dating affiliate work are:

  • Blogs
  • Social media
  • Video
  • Guides

If you have a mailing list, you may also create email content. And you may occasionally create:

  • Ebooks
  • Press releases
  • Case studies

How should you use the different content types for dating traffic?


Blogs are still the most common form of content used by marketers, including members of affiliate programs. High quality blogs will improve your SEO and attract dating traffic to your site. To make the most of a blog’s potential, you must focus on your keywords. And understand search intent. It also helps to have a good link structure, including backlinks.

Social media

For a lot of people, social media is simply a place to display content they’ve already created. But all social media platforms work slightly differently to each other. So, it only makes sense to create slightly different content for each platform. On Instagram, for example, people rarely read lengthy text that accompanies photos or videos. So, the trick here is to ensure that as much of your messaging as possible fits within your visual media. Take time to understand each platform that you are working with, and adapt your content accordingly.


Video content has become increasingly popular in recent years because it requires very little from the viewer. It’s also easy to get all of your information out there in very little time. You can work creatively, appealing to the viewer on multiple levels. And it can be used on a whole range of platforms – blogs, social media, forums, email – as well as on dedicated hosting channels, such as YouTube. This is why video has become such a popular medium for social selling. And it can work across a whole range of dating topics. From promoting offers, to making people laugh with stories of your own dating experiences.


Guides are a less popular choice for attracting dating traffic. That’s because a guide tends to hint at formality rather than fun. But in reality, a guide can simply be a long, informative blog. And that can be an excellent way to help build your credibility and audience trust. And that’s really important. One of the easiest ways to do this, is to make a comprehensive guide to navigating the online dating program you’re promoting. From sign up to meet up, and all the fun and finances in between. When joining a new dating site, people want to be informed, especially if they’ve never tried online dating before.

When most people start working with an affiliate program, they do so because they have an online presence and wonder if they could monetize it. This means that they already have a preferred content form. And that’s fine, especially if it works. But by exploring content diversification, you might find that you can attract a whole new audience. And that can make your affiliate program relationship a whole lot more valuable.