How to Use WhatsApp Marketing to Promote Your Dating Offers
There’s quite a lot of confusion when it comes to WhatsApp marketing and affiliate programs. Not so long ago, posting affiliate program links on WhatsApp could get your account closed. And many affiliate networks, such as Amazon, still have a strict no WhatsApp policy in place, which can see your Amazon Affiliate account removed without chance of future reopening. So, what’s the deal for WhatsApp marketing in 2021? And is it possible for you to use WhatsApp to promote your dating offers?
What You Need to know About Promoting Dating Offers on WhatsApp
Can I post affiliate links on WhatsApp?
OK, so this is the first thing we need to clear up. Yes, it is fine for you to post most affiliate links on WhatsApp. Including those for Affiliate2day. The main rule is to check the terms of your affiliate partnership program before you start, because every program comes with its own terms and conditions. So, it’s better to be safe before you start.
How can I use WhatsApp to promote my dating offers?
Marketing on WhatsApp is sort of a hybrid between social media and email marketing. And it should be treated in more or less the same way.
Your strategy for using WhatsApp for an online dating affiliate
- Work out your goals – Before you begin any kind of marketing, you need to work out what it is that you want to achieve. Then you can create a clear plan of action.
- Understand your audience. If you’ve been working with an affiliate program for a while, you should hopefully already have a good understanding of your audience. But it’s a good idea to revisit and research your demographic before each new campaign.
- Build a contact list. As with email marketing, WhatsApp marketing only works if you have a list of followers to communicate with. So, you need to take the time to put in the infrastructure necessary to create a mailing list.
- Plan your marketing content. Precision is the key for WhatsApp. No one wants to open up their messages and be bombarded by a barrage of text. If you can get your point across with an image, meme, or short video clip, do it that way. Some text is fine, but keep it short. Emojis aren’t just accepted, but entirely expected. Keep it fun, and your audience are much more likely to engage. It’s kind of like planning content for Twitter.
- Timing. WhatsApp has one of the highest open rates around when it comes to marketing. However, if you want people to read your dating offers, you need to think about when you’re going to send your messages. Consider both your demographic and your content. If your aim is to attract dating traffic, the chances are that your audience is of working age. And it’s also likely that they won’t want to engage with your content when they’re surrounded by their colleagues. So, time your messages for after hours, when most people play with their phones.
- Frequency. When it comes to frequency, less is definitely more. Sending more than once a day is simply annoying. Three to five times a week is much more acceptable.
What else can you do to help promote your dating offers on WhatsApp?
Use group chats
This is a great option for bloggers because it fosters a sense of community. You can start an open conversation with a select group of your fans and work your affiliate links in where relevant. It gets people talking, helps them to feel close to you, and builds trust. So, even if you don’t directly include your affiliate links, you can still improve your sales potential.
Create broadcast lists
A broadcast list is essentially a group of recipients gathered together. Contacts are unable to see each other, and they all receive your messages separately. But it allows you to work on specifically targeted campaigns. And also to conduct split testing.
Use WhatsApp Status
Just like Instagram and Facebook stories, WhatsApp status allows you to share information in a fun way. It can be worth doing, if you do it well.
When it comes to promoting dating offers, WhatsApp is simply another marketing tool. Just like every other marketing avenue, it has its quirks, benefits, and drawbacks. But if you’re looking for a new way to communicate with your audience, WhatsApp is definitely worth a try.