We talk a lot on here, about the best ways to promote your dating offers. Be it via refining your SEO or running campaigns on social media sites like Pinterest. And that’s because if you want to make money from working with dating affiliate sites, you first need to attract dating traffic. But how do you do that? How do you know what the people you want to reach want to read? You conduct market research.
So, in today’s post we’re going to look at the different ways you can conduct research to make sure that your marketing campaigns hit their target every time.
Four Ways to Research Campaigns to Drive Dating Traffic
Know your audience
Before you do anything else you need to work out who you want to attract. So, create your market persona – work out their key characteristics. Think about:
- Family set-up
- Why they’d be interested in online dating
Once you’ve established who you’re targeting it’s much easier to research them.
Use available resources to get dating traffic
The thing about working online is that you’re never short of tools and resources to help you out. Market research is no different. A quick Google search will reveal no end of free market research tools. These are some of our favourites to get you started.
- Facebook Audience Insights – You can use this in any number of ways, but it’s particularly handy in conjunction with your market persona profile. You can look at the general profile of the visitors to your pages, the full Facebook audience, or you can refine your research based upon your persona characteristics. It will show you who’s actually reading your posts and reveal what’s important to them so you can adapt your content accordingly.
- Buzzsumo – If you’re looking to find out what people are reading on any particular subject, Buzzsumo is a great place to start. How does this help with your affiliate program campaigns? Because if you can see the sort of things that are being shared by the dating audience, you can try to create similar content.
Talk to your audience
Another great thing about working online is that you have the opportunity to talk to your audience directly – and for them to respond. So, ask your readers what they want. You can do this by mailing out a questionnaire, if you already have a subscriber list. Survey Monkey is probably the best tool for this. Alternatively, you can use social media. Facebook is great for creating fun – or serious – questionnaires. You can even do quick opinion polls on Twitter. If you know what your targets want, it’s much easier to give it to them – and to gather clicks for your pay per sale links while you’re at it.
Check out the competition
Finally, seeing what other people are doing can be a really useful way to get ideas. You don’t want to copy your competitors, but you can see what’s working for them and build upon it. It’s possible to use spy tools for this. Although some ISPs frown upon the practice, so be careful. Alternatively, you can just follow your competitors and make your own judgements. It’s not difficult and can just involve spending 10 minutes online every day, doing a little social media stalking!
It’s tempting, when working with affiliate networks, to just plunge right in. You have ideas and you want to start making money, fast. The thing is that, even if you’re working on a shoestring and doing everything as cheaply as possible, all marketing campaigns cost money. Even if that money comes from your time. By jumping in and hoping for the best you are wasting your resources and your opportunities. Researching before you start your campaigns does take longer. But your ROI will be considerably higher in the long run.