Planning Your Affiliate Program Marketing Strategy for 2021
2020 has been one of the strangest years that most of us can remember. And throughout this year, the internet has become more important than ever before. Although there have been few things to celebrate, it has meant that the opportunities for anyone working with any affiliate program have grown exponentially. People are turning online to shop, to find entertainment, and to find love… Which makes promoting dating offers potentially lucrative. But if you’re going to maximize this potential, you need to have a strategy. And as we move into November, it’s a good idea to think about how you’re going to make the next year work for you.
So, what do you need to consider if you want to make 2021 your best affiliate program marketing year yet?
Five Strategies to Consider when Planning Your Affiliate Program Work for 2021
1. Localization
Localization has probably been the biggest trend of 2020 when it comes to affiliate program marketing. And it has masses of potential when you’re working with an international dating platform like Affiliate2Day. It’s all about getting to know your target. By researching the culture, behaviour and interests of your key demographic, you’ll be better placed to serve them. But although it’s called localization, it isn’t limited to targeting local people. Sure, if you live in Virginia and think you have a strong target base in the local area, go for it. But there’s nothing stopping you from doing the same for targets in Toronto, London, Sydney or Paris. It just takes a little research.
2. Don’t lose your focus
It perhaps seems counterintuitive when everyone else is banging on about diversification in business. BUT if something is working for you, keep doing it. Of course, experimenting to try to improve results is always sensible. But flipping to different verticals and abandoning successful strategies is unlikely to prove successful. So, tweak what you’re doing. Build on it. Make it better and stronger. But don’t lose focus unless you want to lose your income.
3. Watch social media
Although it’s a good idea to stay focused on your core areas of success, there’s no reason why you can’t keep doing what you’re doing, but add another platform to your arsenal. Social media is a very fluid thing. Today’s Instagram could be tomorrow’s MySpace. So, obviously, keep on working with Facebook if it’s delivering results. But try taking a look at TikTok too. And try to stay up to date on social media trends. So, if something else gains popularity you’ll know to try out that platform too.
4. Make the most of the seasons
When you’re working with dating affiliate sites, you’re perfectly positioned to run seasonal campaigns. Because romance is everything. No one wants to be alone at Christmas or on Valentine’s Day. Everyone wants someone to kiss at midnight on New Year’s Eve. Summer holidays are always better shared. You could even make the most of current events by promoting love in lockdown. But while you can’t really plan for major international events like a pandemic, you can get organised to maximise the seasons.
5. B2B
Business to business (B2B) marketing isn’t always the easiest option when you’re working with dating affiliate programs. But it has gained some traction in 2020, and we can’t see it going anywhere soon. Various traffic channels now support B2B. So, if you have a good campaign idea that you think may work for the B2B audience, it’s worth taking the time to investigate.
There are no hard and fast rules to help you get ahead when working with affiliate networks. Every affiliate program is different. And every person has their own unique strategy. But the one thing we do know for sure, is that planning ahead makes life a whole lot easier!