Can I Use TikTok to Promote My Affiliate Program Links?
In early 2020, TikTok was acknowledged as the fastest growing social media platform in the world. It had 500 million active users worldwide in 2019. And unless you’ve been living under a rock, you’ll know someone who uses it, even if you don’t use it yourself. So, of course, if you’re working with an affiliate program, one of your first questions is likely to be, ‘how can I use all this potential for myself?’
So, today, we’re going to talk TikTok. And how you can use it to attract dating traffic.
Can You Use TikTok to Promote Your Affiliate Program Links?
What is TikTok?
Let’s start with the basics. TikTok is a social media and video creation and sharing app. It differs from other social media sites because it encourages creativity. It began as a place for people to create and upload short music clips. Since then, it’s evolved to incorporate all forms of entertainment – music, comedy, drama, social challenges. Basically anything that that you want to do to get creative.
So, how can you use TikTok to promote your affiliate program links?
What are the options for promoting dating traffic on TikTok?
Organic traffic
The current problem for anyone wanting to use TikTok as part of their marketing strategy is that you can’t add links to your videos. And as you know, when you’re working with an affiliate program, it’s all about the links. However, rumor has it that that is about the change. Back in February, TikTok began letting users include direct website links in their profiles. It’s believed that soon, that ability will be extended to include adding links to individual posts. In the meantime, however, you can still use your profile to direct followers to your blog, landing page, or other social media sites, where you can post your affiliate links.
It’s not ideal. But when you’re working with affiliate networks, securing those pay per sale clicks often boils down to loyalty and trust. And one of the best ways to build those loyal followers is to provide engaging content.
Paid for advertising
People are often reluctant to spend money on their affiliate campaigns. And that’s totally understandable. After all, you joined the affiliate program to make money, not to spend it. But that very old adage that ‘you have to spend money to make money’ still rings true. And one of the best ways to secure a healthy income from your affiliate program work is paid advertising.
TikTok currently allows four different forms of advertising on the platform. And they range in price between US$10 dollars per 1,000 views and US$100 dollars. Your options are:
- Top view ads
- #HashtagChallenges
- Branded lenses
- Brand takeover
The first two options are probably the most amenable for affiliate marketing.
When you’re doing a lot of work with affiliate programs it can be easy to look at new platforms and wonder if it’s worth the effort. You’re busy enough already, creating new content and managing your other social media accounts. But the whole thing about making money online in almost any way is that there is a real correlation between the number of people who see your work and the amount of money you earn. If you’re good at making videos and enjoy being creative, then TikTok is a great way to be seen. And with more viewers than video creators, right now, you have a really good chance of reaching a receptive audience.