Most small businesses have been in this position at one time or other: you’ve built a phenomenal website; it looks the part; the content reflects your ethos entirely; you might even be generating traffic; but here’s the rub: it’s not making you money. What do you do?
OK, so marketing on your website isn’t your only revenue stream, but online affiliate programs can provide an excellent source of income for your company, with pay per sale and pay per signup click throughs providing a mutually beneficial arrangement for hosts and advertisers. The main difficulty lies in finding ways to transform a visit into cash.
Of course, selling your own goods and services will always be your primary concern, but is your business strong enough to pass up on the opportunity to generate a passive income through the joining of an affiliate partnership program?
If the answer is ‘no’, then it’s time to read on.
How to Make an Affiliate Program Work for You
1. Look Beyond Your Website. The reason you’re interested in joining an affiliate network is that you want your website to work for you, which is great. However, you can make your relationship work even harder by finding other sources of traffic. You can use Google Adwords to attract targeted visitors to your website by creating an advert using your affiliate in the URL. Paste that ad on your social media accounts and any clicks will take interested parties directly to the website promoted by you, immediately enhancing your income. Just make sure that you’re using an analytics program to track the results of your efforts to make sure that you’re spending less than you’re earning.
2. Be Selective. It’s very tempting to think that the more affiliate networks you work with, the more cash you’re going to generate. The problem there is that you can end up overwhelming your visitors and making your website a tacky mass of ads. By carefully selecting brands and products that will appeal to your customers you’re almost offering them an additional service, so before you begin, look at your demographic and assess what might appeal to them.
3. Supply and Demand. It’s probably an obvious statement, but the best affiliate program for your business is one that will generate clicks, so you need to select something related to popular goods and services. As more and more people look online for love, pay per lead dating affiliate programs are becoming a really safe bet – even people who claim that they would never consider online dating, can’t help but be curious what matches are out there for them. So, research, find an online dating affiliate or other popular related products/services and you could quickly see your affiliate program membership pay dividends.
An internet marketing affiliate program can offer huge earning potential to any small business, blog, ezine or other online presence. The trick to is put in the time to research to begin with, then sit and watch the clicks roll in.