Top 3 Benefits of Pay Per Lead for Dating Affiliate Programs
Affiliate marketing is one of the best ways for both the business to get new leads and generating a passive income for yourself.
Generally speaking, there are 3 parties involved in the transaction.
The Merchant
which can also be known as the vendor, the brand, the retailer, or the seller. They are the ones that create the product.
The Affiliate
is the one who promotes the product. They either promote it to the audience they already have or to attract potential customers and persuade them on the value of the product so that they end up buying it. They gain a commission from each sale or each lead.
The Consumer
is the one that buys the product.
There are several different payment arrangements between the merchant and the affiliate, but one of the most popular for dating affiliate programs is the pay per lead.
What is Pay Per Lead Marketing?
It is when the affiliate is paid after the potential customer follows a call to action. For example, after they fill out a form, install an app, etc.
Typically, the merchant will only pay for a qualified lead who provides some kind of contact information and perhaps demographic information.
However, it may also earn revenue through the clicks, though you may need a to hit a minimum lead quota before you get paid.
Because dating affiliate offers tend to be high click through rate, it works well as an affiliate program.
What are the Benefits?
High Commissions
It has relatively high commissions because it has a high conversion rate.
Though the commission is lower than a pay per sale program, you are more likely to have a higher conversion if the lead is only required to follow a call to action like downloading software or providing information.
This method of affiliate marketing is great for dating affiliate websites that tend to give a higher profit because gathering information for a lead is much easier than making a sale.
Higher ROI
With the right strategy, it can be an incredible investment that produces a high ROI.
You can generate quite the revenue once you have the right strategy in place.
If you create the right campaign for the audience, you will drive high quality leads that you know will convert. In turn that will earn you more revenue!
It’s really easy!
Though you do have to put in some work at the beginning creating the marketing strategy and proper copy for the audience, once it’s in place you can start earning right away.
You don’t have to do any of the back-end work like the customer support or the storage or shipping of the product.
Not to mention the fact that depending on your marketing skills, you can create a steady income flow with dating affiliate offers even when you are away from your computer!
Becoming a pay per lead affiliate in the dating niche can be a great way to earn a passive income.
If you are interested in pursuing it further, check out Affiliate2Day.