Which Types of Content are Suited to Promoting Dating Offers?

Content creation is one of the areas that most people struggle with when they’re working with dating affiliate sites. It’s not that there’s not much to say, more than if you work in any niche area for long enough you begin to feel like you’re repeating yourself. So, finding ways to keep your content coming can be tricky. Last time, we talked about how you can come up with new blog post ideas. This time, we’re going to look into the different types of content.

What are the different types of content that can be used to disseminate dating offers?


Let’s start with the obvious. Creating a blog is one of the easiest ways to attract dating traffic. The majority of businesses have blogs because they are extremely effective at raising brand profile and enhancing SEO. But they are also very persuasive. It’s not just about reams of text, though. There are different types of content you put in to attract different forms of visitors:

Videos – Videos can make an incredible content marketing strategy for affiliate marketers. As well as using the likes of YouTube, you can embed them within blogs and post them on social media. According to Effy, social videos have around 1,200% more shares than other forms of content.

Infographics – This might seem an odd one for promoting dating offers, but infographics can be used everywhere. Especially if you can work in a bit of humor. A lot of people don’t enjoy reading, but a good infographic can attract the eye and pass on your information in mini bite-sized chunks.

Case studies – Everyone likes a good story. And while short articles are great, including the occasional lengthy case study can increase your SEO and draw your demographic in. You can start with your own story, but then bring in others. Tell their dating trials and tribulations (with their consent!). Just be sure to mention how the brand behind your dating affiliate programs helped. Not so great at writing case studies? Try conducting a few interviews instead. It has the same effect.


An ebook is an incredible way to get long-form content seen. They provide useful information and engage the reader for a longer-term than other formats. This can be useful for you because it will help enhance your credibility and build your mailing list at the same time as providing you with a platform for your dating offers.

Social media

Social media has a significant marketing power. Whether you’re using it in conjunction with a blog or website, or as a standalone platform, it’s a great way to promote your affiliate program offers because you can both target and interact with your audience. In terms of content for social media, you can take more or less the same approach as with a blog. Just add in additional high-share content, such as GIFs and memes to increase your viewing potential.

Why do you need to keep creating content?

There are several different reasons why it’s a good idea to keep your web content fresh. The first, and most obvious is because your dating offers will change. As new promotions and new seasons come along, your dating affiliate network will generate new campaigns, so you’ll need to stay on top of those if you want to keep generating pay per sale cash. But there is another important reason if you’re working via a website: SEO.

Pretty much everything you do as an online business comes down to SEO. Creating new content doesn’t just improve your SEO. It shows Google, and all the other search ‘bots, that your site is not only active but healthy. This will increase your ranking, and consequently, the number of people who see your site and your links.

Content creation can seem like a chore. The thing is to find something that you enjoy doing. And maybe mix it up a bit so that both you and your target have a little variety. That way, your content stays fresh and so does your inspiration.