8 Mistakes to Avoid When Working with an Online Dating Affiliate
Dating is one the biggest affiliate niches. It never goes out of fashion because humans are genetically programmed to look for love. And working with an online dating affiliate can be a really lucrative way to monetize a blog and develop a passive income. But to do that, you have to get things right. As with most business ventures, you’ll learn on the job. But if you want to save time and avoid wasting money, it’s a good idea to be aware of the most common mistakes – and the things you can do to avoid them.
The 8 Biggest Mistakes You Can Make When Working with an Online Dating Affiliate
1. Assuming that you know what you’re doing
Affiliate marketing has been around for years now, and most people think that they know what it entails. And THAT is why so many people drop out before they’ve given it a real chance. Even if you think that you know what you’re doing, it’s always best to stop and research before you begin. That way, there will be no nasty surprises. And, importantly, no expensive and avoidable mistakes.
2. Not understanding your affiliate program’s products or services
Have you ever been into a store to buy a product, may be something techy, then been so underwhelmed by the assistant’s knowledge that you’ve decided to buy elsewhere or drop the purchase altogether? That’s how your readers/viewers will feel if you try to promote something you’ve got no clue about. If you’re going to make a success of working with an online affiliate program, you need to really get to grips with what’s on offer. And that’s particularly important with an online dating affiliate, because you’re not just asking people to invest their cash. You’re asking them to invest their hopes and dreams of future happiness in your recommendation. That’s a big ask. So, don’t let them down.
3. Not creating original content.
Content creation is one of the trickiest things to master when it comes to working with affiliate networks. And it’s difficult because it’s not just a one-step process. It’s ongoing and it’s essential. That’s why a lot of people decide to cheat, copying and pasting other people’s content, or just promoting the same content again and again. This won’t work. You won’t attract a growing audience, which means that you won’t get a continuous stream of pay per sale affiliate link clicks.
4. Not working for a targeted demographic
And following on from the above, anyone who has worked in sales of any form will tell you that you have to know your customer before you can sell to them. So, whether you’re working with an online dating affiliate or an affiliate program promoting healthcare or children’s products, you need to identify your target demographic and create content that will appeal to them.
5. Neglecting SEO
SEO is important for all kinds of reasons. But more than anything else, it helps people find your content. And the only way that you’re going to find success working with an online dating affiliate is if you can attract a good flow of dating traffic.
6. Failing to create a workable marketing strategy
When you think of marketing strategies you probably think of mainstream business. But in reality, if you want to make a success of your affiliate program work, you need a strategy. By planning your activity and tracking your results, you’ll discover what does and doesn’t work for you and your audience. And this will have a noticeably positive impact on your income.
7. Not tracking and testing your results
There are literally hundreds of analytics programs out there to help you track your marketing strategies. Many of them are free. If you don’t use one of them, you’ll fall into the trap of making the same mistakes again and again and again and ag… Tracking your results and running split tests will help you improve your performance.
8. Relying on one source of traffic
When you start out in affiliate marketing, it’s understandable that you might want to do one thing at a time. It’s a lot to take in after all, and getting a blog or website right can be time-consuming. Even if you’re just creating content for social media rather than having your own online space. But once you’ve established your primary working platform it’s a good idea to branch out. If you limit yourself to one traffic source, you’ll be missing out on a huge amount of potential.
Working with an online dating affiliate is one of the best ways to earn money online from your own home. It’s reliable and it’s easy to make it work for you, fitting it around your schedule and commitments. But, it’s also easy to make mistakes. Hopefully, this blog will help you to avoid a few of them!