Creating content that converts is among the greatest difficulties for anyone working with affiliate programs. That’s why we’ve made it a bit of a focus during the last few months. But it’s not just about coming up with ideas. It’s about knowing what to include, what to leave out, and how to publish it in order to maximize those pay per sale clicks.
Now, this is a pretty big subject to cover in a little blog. But here are our top five suggestions to get you started.
Five Tips for Creating Content for Affiliate Programs that Converts
1. Research your content and keywords
Many of you will already know the importance of keywords when it comes to content creation. Your keywords are – by and large – what will get you your search engine ranking and your audience. So, really get to know your niche and use a keyword finder to work out both your long and short-tailed keywords and phrases.
Then you need to research your niche to find out what people are reading. So, Google some of the titles that you have in mind and see what’s ranking. What are people more interested in? The top ten reasons they should try online dating? Or the 12 biggest mistakes people make when they start dating online? Find the subjects getting the most hits, then go with it – and add your own twist.
2. Become a niche expert
So, you’re working with an online dating affiliate. That’s your niche. You know all about it? Maybe. But do you know everything the specific company you’re working with offers to members? Are you aware of all the services? If you want to sell a product, you have to know everything there is to know about it. You wouldn’t buy a piece of tech from a salesperson who doesn’t know the spec or how it works, would you? So, don’t expect your readers to follow your advice if you’re only able to talk in generalities.
3. Remember that writing content is about more than the words
Writing content isn’t just about using persuasive language. It’s about creating a post that A) people want to read, and B) people can find. Not necessarily in that order. To do that, you need to make it attractive. And you need to format it so that the search bots can easily rate it. So:
- Spend time crafting your title. Make sure that it includes at least one of your keyword phrases. Ensure that it links to your affiliate program’s messaging. And make sure that it follows the format you’ve discovered to be most popular in your earlier research.
- Use H2 and H3 headers throughout your text. This makes it easier to read and helps with SEO.
- Try split testing your titles to find the style that most appeals to your demographic.
4. Don’t forget to edit your content
Whether you’re writing yourself or hiring a freelancer to do it for you, always take time to edit your content. Take a break, then go in with fresh eyes. This will help you to correct any errors, remove extraneous content and make sure that there’s nothing missing.
5. Make your content look pretty
You know that old saying, ‘never judge a book by its cover’? Well, here’s the thing: most of us do. And it’s the same when reading blogs, social media posts, and any other online content. We decide with our eyes before our brains get change to consider the words. And if no one reads your words, all that research will come to nothing. And your affiliate partnership program career will stop before it starts. So, before you publish, put in some effort to make your posts look pretty. Think about your background. Take care over picture choice – particularly your featured image. Select a font that is easy to read. Again, use headers. All of this will help pull readers in. And, vitally, increase your chances of earning a decent income through your affiliate networks.
Creating web content that converts into sales for affiliate programs isn’t that hard. You just need to put in some time to make sure that you know what you’re doing. So, follow these guidelines. Use them as a base for every post you create. And watch the difference to your earnings as your conversion rates increase.