Can Native Advertising Boost your Dating Traffic in 2021?
When you’re working with affiliate programs, finding ways to get your content seen can be a constant challenge. Enhancing your on-page SEO is the first step. Link building can be useful. And social media presents all kinds of opportunities. But sometimes, you need to spend money to make money. And if you’re going to invest in advertising, native ads can be a really useful option for boosting dating traffic in 2021.
So, what do you need to know?
How to Use Native Ads to Attract Dating Traffic
What is native advertising?
Native ads are basically paid for content that has the look and feel of the editorial content usually featured on any given website. This could be on social media – Facebook and LinkedIn commonly feature native ads. But it could also be a guest post on a relevant blog or ezine.
More often than not, you’ll have to pay a fee for this content, as well as creating it. But some bloggers will be willing to agree to a reciprocal arrangement. Or even just take the content as filler.
It’s simple, effective and popular.
How can native advertising increase my dating traffic?
It brings value to everyone
The appeal of native ads is that they provide value to the advertising platform, not just the advertiser. So, while for you, it might get your dating offers seen, the blog or ezine you’re partnering with will also get content that their readers are interested in viewing. That means that it’s easier to find a willing host.
It gets your pay per sale links clicked
If you’re trying to earn money with an online affiliate program, you need to get your pay per sale links clicked. With native ads, you get double the opportunity. You can obviously post your affiliate links directly within your ad. But you can also link back to your own blog too, increasing your potential audience and your regular dating traffic.
Native ads can increase your mailing list
Email marketing offers masses of potential to anyone working with affiliate networks. It helps build brand awareness, audience trust, and gets your links directly in front of an interested demographic on a regular basis – building that dating traffic. Native advertising can get your brand seen by an untapped audience. If you can persuade that audience to sign up to your subscriber list, the potential is limitless.
How can I start using native advertising?
The way that you run native ads depends on the scale you’re looking to work on. And the budget you have available. There are two main options.
- DIY. If you’re intending to work on a smaller scale, you can simply contact potential outlets yourself. This can be time-consuming. But it can also help you to make contacts – and build a rapport – with other bloggers and publications with similar interests. And that can actually be helpful in other ways, as you build your business.
- Work with an agency. Native ad agencies, such as Taboola and Outbrain, can take care of the legwork for you. Depending on how much you want to spend, they can also help you create relevant content. And supply you with the analytics you need to assess whether it’s been a worthwhile venture.
The path you follow depends really upon what you want to achieve. Many bloggers start with option one, then progress on to option two as their budget increases.
As you develop your online affiliate strategy, you’ll find dozens of ways to increase your income. Some will require investment. And of those paid-for options, native advertising presents one of the most effective ways to achieve a worthwhile return on investment.