How to Promote Dating Offers to Boomers

Baby boomers are typically under-served in the dating industry. The perception that the older generations don’t understand technology – and have less interest in romance – means that this potentially lucrative market has been largely ignored. But while the over 65s are still the industry’s smallest market, the aging population means that its share of industry revenue has increased. And the 45 – 64 age group also represents a significant portion of daters. In fact, one in 10 Americans dating online can now be classed as Boomers. So, how can you get your dating offers in front of the boomer market?

Five Tips for Affiliate Program Members to Promote Dating Offers to Boomers

Understand your market

The importance of market research can never be overstated. If you want to convert dating traffic into sales and get profit from dating offers, you have to know who you’re dealing with. The term ‘boomers’ refers to people born between 1946 and 1964. Right now, there is an estimated 79 million boomers in the United States. And another 14 million in the UK. And most of them have a significant amount of disposable income. If you want to maximize the potential of that enormous audience, you need to do your research.

Watch your language

If you’re used to working with online dating affiliate programs, you’re probably used to a younger market. That means keeping your copy fresh, and dialing up the slang. That does not work with the boomer generation. Instead, you need to keep your writing clear. Your tone sincere. Never forget who you’re writing for. And don’t call them old, elderly, or boomers!

Choose your platforms wisely

When you’re promoting dating offers you need to get your content seen. But more than that, it has to be seen by the right people. So, that means really thinking about where you put in your time and spend your money. At the moment, Facebook is the most popular social platform in the older demographic. And research suggests that they’re 19% more likely to share content. So, if you’re working with affiliate programs targeting the mature audience, don’t just rely on your usual outlets.

Keep it simple

It’s a generalization, but older users typically turn to the internet for information rather than entertainment. So, when promoting your affiliate network’s products, don’t try to be too clever.

  • Lead with information.
  • Keep your formatting clear and your typeface large and easy to read.
  • Use bullet points, so information can be easily processed.
  • Break up your text with headers and images – which also helps with SEO.
  • Focus on the benefits, but remember that you’re dealing with intelligent people, so don’t gloss over the negatives.

Consider video

Across all demographics, video dominates in terms of user engagement and conversion rates. So, if you want to get your dating offers seen, it’s a good idea to include some video content. Keep it short and value-driven. Include captions, because most internet videos are watched with the sound off . And don’t be afraid to experiment with different formats to see what works best for you and your audience.

Boomer dating is on the rise. And it’s an area of enormous potential. Whether you specialize in a local audience, or those looking for overseas relationships. Taking the time to research and understand your target demographic could lead you towards a very worthwhile return.