Working with an online dating affiliate program can be a great way to either monetise an existing website, or begin a new business venture. But there’s one problem that everyone faces: SEO. Dating is a great niche to work in because so many people are looking to find love. But, that also means that there’s a huge amount of competition for dating traffic. So, how can you make sure that yours is the site that gets seen?
Linking Long and Short Keyword Phrases
This subheading, in a nutshell, is your answer. From the matchmakers to the bloggers, there must be millions of websites dedicated to dating. Consequently, dating, online dating, dating network, and similar are all highly competitive keyword phrases. This means that ranking well for them is incredibly hard. Those that do make it to the highest ranking are masters of keyword organisation. And they’ve achieved this by learning how to use long keyword phrases to increase the presence – and SEO power – of their short, competitive keywords.
Long Keyword Phrases for Dating Traffic
So, what do we mean by ‘long keywords phrases’? These are the 5 to 8-word sentences that can describe your subject area, or relate to the searches that people use to find you. If you’re working with dating affiliate programs, then you could have something similar to these: how to find dates online; looking for love online; starting an overseas relationship on the internet; how to use internet dating to find love. You will, of course, probably have many more. The trick is to use them to enhance your short keyword presence.
To do this, you simply need to create posts that interlink. So, begin with a high-level content piece based around your main short keyword phrase. Then create a series of shorter articles based around your long keyword phrases, making sure that your short keyword phrase is included in each of them, linking you back to the original article. Each article/page should also feed on to another. This allows Google – and other search engines – to easily index and see how varied and relevant your content is. It also entices your readers through your site, which in turn shows Google that people are finding your information useful. As an added bonus, it doesn’t just help improve your SEO and increase your dating traffic, but it draws more people to the links of your affiliate partnership program. Double result!
Is There More to SEO Than Keywords?
In a word, yes. Getting your SEO right can be integral to affiliate marketing success. And, of course, there’s much more to it than sorting out your keywords. All content needs to be clear and readable. Your website needs to be well-structured. Your landing page needs to adhere to Google’s policies, which is something that not a lot of people know. All content must be relevant, regularly updated and ideally unique. You need backlinks and forward links. In short, you need quality. BUT, getting your keywords right, and making your long keyword phrases work for you in an extremely competitive field, is a great place to start if you’re looking to increase your dating traffic.