If you’re working with an online dating affiliate program, like Affiliate2day, the chances are that you’ve turned to social media to promote your dating offers and find dating traffic. Whether you’re working with a base blog or website, or simply using social platforms, Facebook has become so ubiquitous, that it’s an opportunity seriously missed if you’re not using it. And if you are using Facebook, you’ve probably at least considered working with Facebook Ads. It can be an incredibly useful tool. But only if you use it sensibly. And there are a number of common mistakes which can eat into your profits if you don’t take precautions.
So, what shouldn’t you do when using Facebook Ads for your work with dating affiliate programs?
Three Common Facebook Ads Mistakes to Avoid When Promoting Dating Offers
Missing your target
One of the best things about Facebook ads is that it gives you the opportunity to really drill down into your target audience. Even if you’re just starting out, you should have a good idea of your demographic. This means that you can create appropriate content and target your audience with pinpoint accuracy to maximize pay per sale conversion rates. Unfortunately, a lot of people either:
- Forget that this tool is available
- Decide not to target their ads in the hope that they can reach the maximum number of people (this is like standing on a street corner and randomly shouting your promotions in the hope that someone interested will be walking by)
- Don’t bother researching their audience in the first place.
Do any of these things, and you will just be wasting your advertising investment.
Not using the device filter
One of Facebook Ad’s other useful tools is the device filter. If you’re using an analytics program, you should know which devices your audience is using to read/view your posts. This means that you can use the FB Ads device filter to more narrowly target your users. Why waste money on showing your ads to laptop users when most of your fans are checking Facebook on their phones? It also means that you don’t have to waste your time optimizing your ads for all the different platforms. If you’re working on a tight budget, just promote your dating offers to those using the most popular interface. When the money starts rolling in, you can always reinvest it in the other platforms.
Forgetting to split test
Split testing is one of the most useful things you can do when working with affiliate networks. It is as valuable for your landing page as it is in your social media marketing. It basically entails running a number of different versions of the same campaign to see which your target audience likes best before you organize a large-scale roll-out. And Facebook Ads is designed to help you to do this with very little effort. So, use the tools available to you.
However, as a caveat to that, it’s also important not to get too carried away. Because split testing, searching for that ‘perfect’ campaign, is actually quite addictive. And you could easily use your entire budget before your main launch, leaving you with minimal ROI.
If you’re working with a pay per signup dating site, or other online dating affiliate programs, finding ways to communicate with your prospective audience is paramount to success. Facebook Ads can be a very useful tool in your arsenal. But as with any tool you need to make sure that you’re using it properly.