The Biggest Prospects and Trends for Online Dating Affiliates This Year

If you’re a member of an online dating affiliate, you may already be aware of how quickly trends come and go. And staying on top of those trends is the key to making affiliate partnership program work a profitable source of income. So, what’s important to daters in 2022, and how can you use these trends to your advantage?

Four Dating Trends in 2022 – And How Online Dating Affiliates Can Use them


FODA – AKA Fear of Dating Again – has become a real thing for singletons post-pandemic. Whether it’s a loss of confidence, or concerns over Covid-19, for many people, dating has become a scary prospect. For online dating affiliates, this means two things.

  • Firstly, there are a lot of single people out there looking for love, who are also worried about finding it.
  • Secondly, if you want to attract those people to your dating offers, you’ll need to change your tactics. And the best way to do that is to show your audience how your offers take the fear out of dating.

Slowly, slowly

With the emergence of Tinder, Grindr, and the other semi-on-demand dating platforms of the last decade, the romance seemed to go out of dating. But 2022 is the year of taking it slow. While there are still plenty of people looking for casual hook-ups, many more people are looking for relationships. And that means taking more care over the getting-to-know-you stage. Online dating affiliates that can offer that, hold a great deal of potential. So, rather than promoting the basic services that every dating site offers, focus on what can help to facilitate that relationship-building process. Be that private video calls, interpreter provision (where needed), or gift services.

Boomer dating

When you think of dating, most thoughts turn to the young, free, and single. But Boomer dating is on the rise. Research conducted in 2021 suggested that more than a third (37%) of America’s over 65s have used online dating sites and apps. And when you take into account the over 50s, the market opens significantly. So, if you’re working with dating affiliate programs, this means that there’s a whole lot of potential just waiting for you. All you have to do is research your target audience. And create content to attract them.

Compatibility and comvaxability

Even with Covid-19 slipping out of the news, vaccinations remain a point of contention. The vaccinated are less likely to consider dating the unvaccinated, for reasons of values as well as health. Pro- and anti-vaxxers are unlikely to be compatible because they don’t share the same beliefs and values. And, of course, there are plenty of other compatibility sticking points out there, including politics. So, if you’re looking to attract dating traffic that will convert, it can be a good idea to highlight your online dating affiliate program’s algorithms, and matching criteria. Helping people to understand how matches are made.

Dating trends come and go. What’s important this year, may not matter next. But if you want to make a success of your affiliate experience, your job is to take a proactive approach to the prospects of the here and now. And staying up to date with the latest trends is the best way to do that.