What is the Best Way to Promote Dating Offers?
When it comes to working with affiliate programs, there are a lot of verticals that come and go. One month, this product is trending. The next, it’s something else entirely. But there are some things that never go out of fashion. And dating is one of them. But with so many dating offers on the market, how can you get yours seen?
Five Top Tips for Promoting Your Dating Offers
1. Find a traffic source suited to your style
The great thing about dating traffic is that it can come from almost any source. The free traffic options offer a huge amount of potential. But if they’re not working for you, there is a whole range of paid traffic sources to choose from. Begin with one or two that suit your style of working, and your preferred medium – text, video, imagery. And build your campaigns from there. You can always branch out later on if you’re not attracting the pay per sale clicks you’re looking for.
2. Consider your angle
When you’re creating dating content one of the most important aspects is finding the right angle. Not all dating sites are the same. This means that you’re potentially working with a unique set of dating offers that will appeal to a niche group of customers. So, you need to work out which angle is most likely to appeal to your particular audience. And tailor your content accordingly.
3. Embrace the potential of visual promotion
90% of the information processed by the human brain is visual. We look at images before we read words. And we remember 80% of what we see, versus just 20% of what we read. So, it only makes sense that if you want to promote something like dating offers, that you should lead with appealing visuals. The type of visuals you choose – romantic, erotic, innocent – will depend on your demographic, and you’ll have to make that call. But if you’re working with an online affiliate program, it’s worth putting thought into your imagery.
4. Test, test, and test again
And leading on from the above… You might think that you know your market inside out. But sometimes, even the best advertising ideas are a total flop. Not because they weren’t clever or appealing. But because they were wrong for that particular audience. If you split test your ads – including your choice of imagery – you significantly increase your chances of hitting the right note with your audience, and getting your dating offers seen.
5. Don’t forget to stick to the rules
And finally, when you’re working with any affiliate program, you will find yourself confronted with a lot of rules. Those that apply to the affiliate partnership program. And those related to the sites upon which you’re advertising. Abiding by these rules is integral to the success of your campaigns. Because if you don’t, there’s every chance that all of your hard work will amount to nothing. As your ads are removed, or your account is closed.
Because dating is such an evergreen subject, promoting dating offers has the potential to be tremendously lucrative. But you do need to approach it in the right way. That means taking your time. Doing your research. Selecting your traffic source and targeting your ads. Do all of that, and you’ll have a successful affiliate career ahead of you!